Review Generation
Google Search: “funeral home near me”
I fire up my computer, open up Google, and search the term “funeral home near me”. Which funeral home in my area shows up first? Which funeral home has the highest star rating? How many reviews does this funeral home have?
These are all questions that myself and most all people will ask themselves as they search for a reputable funeral home in their area to do business with. In the digital age we live in, online reputation and search engine optimization will determine a significant portion of your at-need volume.
Getting online reviews in the funeral industry is a careful process. Families are grieving. Requesting a review must be done at the appropriate time, and in a respectful manner. When done correctly, families are more than happy to leave a 5-star review for a positive experience they had with your funeral home and the funeral director who assisted in their service.
However, 5-star reviews are not enough. Reviews must be recent and frequent. Aftercare services like Domanicare utilize text communication to effectively gather positive 5-star reviews on a consistent basis, helping you to become the most trusted funeral home in the market.
Texting is a less invasive way to solicit reviews, boasting a 98% read rate and 45% response rate. Those numbers seem outrageous? Put it to the test! Pull out your phone, and check to see how many unread texts you have. For most of us, it will almost always be ZERO. After all, when was the last time you received a text message, and didn’t read it?
You offer a fantastic service, make sure your online profile represents that!
As you gain a higher number of 5-star reviews, and those reviews come in regularly, you will quickly rise up through the Google results and be the first funeral home people see when searching the phrase “funeral home near me”.