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Press Release

Domanicare to Rebrand as Elevia

[American Fork, UT April 8th] — After six years of unwavering commitment and trust, Domanicare proudly announces a transformative rebranding initiative, unveiling “Elevia” as the new face of its award-winning aftercare and client-family experience services. This evolution is more than a change in name or logo; it represents a profound dedication to enhancing connections, supporting communities, and driving business growth.

In response to valuable feedback from clients and families, Domanicare recognized the desire for deeper connections within communities. This insight has fueled the birth of Elevia, aligning seamlessly with the vision for business growth and increased market share while maintaining the personalized care and thoughtful service Domanicare is renowned for.

“Rebranding, for us, is not merely about changing a logo or a name; it’s a reflection of our forward-thinking mindset and commitment to the ever-evolving end-of-life space,” says Elevia Founder and CEO Jon Lefrandt. “It’s an opportunity to communicate our story more effectively, emphasizing the qualities that make us a leader in the profession.”

Elevia, derived from the word “elevate,” is grounded in the pillars of human empathy, modern communication, trusting relationships, and positive experiences. Elizabeth, the familiar and compassionate figure behind the company’s texting services, will continue reaching out to families on behalf of Elevia’s clients.

At the core of Elevia lies a powerful manifesto, a guiding philosophy inspired by the impactful work of end-of-life professionals. Elevia’s commitment is to provide strength, compassion, and empathy to families navigating end-of-life and grief. Unlike other brands, Elevia emphasizes the importance of human solutions over automated ones, with real individuals composing and responding to messages on behalf of partners.

The outcome of this human-centric approach is evident in the stronger relationships forged between Elevia’s partners and their communities, resulting in elevated service, positive reviews, and business growth.

“Elevia is proud to affirm its dedication to compassionate, human-centered services as an enduring cornerstone of our brand,” says Lefrandt. “Our commitment extends beyond the ordinary, and we are excited to introduce an expanded array of services designed to enrich the client-family experience.”

“Elevia stands as a testament to the power of human connection in creating positive experiences and building trusting relationships”

Elevia Founder and CEO
Jon Lefrandt

Elevia’s suite of services includes:

Aftercare Support: Elevia helps firms foster meaningful connections with client families in the weeks and months following a death. Through a series of personalized touchpoints, firms can offer ongoing support and share best-in-class grief resources via ForGrief.com, helping families navigate their grief journey with compassion and care.

Marketing & Reputation Management: Elevia enables its clients to solidify their online presence by facilitating a consistent flow of current online reviews. By harnessing powerful lead generation techniques and effectively promoting events, firms can expand their reach and attract new clientele seamlessly.

Client Family Experiences: Elevia offers its clients invaluable insights through customized surveys, enabling them to better understand and meet the needs of the families in their care. With detailed reporting and access to text conversation transcripts, firms can monitor interactions closely and address inquiries promptly through established escalation protocols.

Employee Satisfaction:
Elevia empowers a firm’s staff by amplifying their efforts, allowing them to focus on providing exceptional service to client families. With expanded staff capabilities, dedicated support, and a renewed focus on emergent client needs, Elevia enables funeral homes to create a positive and fulfilling work environment for their employees.

“With our innovative approach to brand building, client experiences, aftercare support, and employee satisfaction, end-of-life businesses can elevate their services and establish themselves as leaders in their communities,” says Lefrandt.

And over the next year, Elevia is on track to expand its services into the hospice, home health, cemetery, and pet loss spaces. The upcoming Elevia.com will showcase efforts to enhance the client-family experience, strengthen online presence, and support brand growth within these verticals.

“Elevia stands as a testament to the power of human connection in creating positive experiences and building trusting relationships,” says Lefrandt. “‘We’re here with you,’ resonates as our commitment to end-of-life professionals, reinforcing our mission to empower those who make a meaningful impact in the lives of grieving families.”

About Elevia:

Elevia (formerly Domanicare) is a leading provider of innovative solutions, offering comprehensive services to enhance brand building, client-family experiences, aftercare support, and employee satisfaction. With a commitment to excellence and a focus on innovation, Elevia empowers its partners in the end-of-life spaces to exceed client expectations and build lasting relationships within their communities.

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Physical Address:
55 N Merchant Street #1370
American Fork, UT 84003

Billing Address
5700 Westown Parkway
West Des Moines, IA 50266

Physical Address: 55 N Merchant Street #1370, American Fork, UT 84003

Billing Address
: 5700 Westown Parkway, West Des Moines, IA 50266

Full website coming soon.
In the meantime, stay connected!